I have been in business for a couple of years and have been content up to now with having a website as something to refer potential clients to in order to view some of our work. We now want to start using it as a tool to generate some business itself.
Now, before I begin, I guess I should give you some background. My husband and I run a multimedia design business (with the empahsis on the design) and we do create websites, so, "Why don't you know this already?" I hear you cry. Well, we both studied the same digital media degree, but were not taught a single thing about search engine optimisation. It was entirely a design driven course, which has resulted in us having great design minds but little 'net marketing knowhow. As you can imagine, we desperately need this, not only to market ourselves, but to be able to give clients what they need.
This is the site:
www.avmsolutions.co.uk So, I'm currently doing this:
1. Putting META keywords and descriptions on every page.
2. Changing the page titles, so that they describe what's on that page (previously, I had called every page AVM Solutions)
3. The broadband site is completely flash driven, so I am going to put text on the page further down, so that unless the viewer scrolls down the page, they won't be able to see it. At a later date, the site will be completely changed, so that the site is only partially flash driven.
4. On the first page which asks for the viewers connection speed, I am going to put a site map with text hyperlinks to every page.
My questions:
a) Is any of the above not worth doing?
b) Is there anything I'm not doing that I could be doing, preferably at little cost?
If you've read this far, thank you.
Sarah
Author