CPA advertising?

[llegent]

Increasingly I am finding that most traditional advertising options like Overture, Google, ezine ads etc are not really producing the kind of effective results I need. Thus, this has lead me to thinking of moving towards CPA (Cost per Action) channel where I only pay for the real actions taken by interested and potential customers.

So, I would like to look for more information and advise from others. Anyone willing to provide some inputs?

[taiarain]

Have you uncovered anything about this yet?

Taia

[llegent]

I am still searching for answer. This option seems a good choice as I wouldn't have to waste my hard earn money in CPC and CPM which has lower conversion rate. Nevertheless, with potential higher conversion rate, I will be paying higher rate for each lead.

Looking at this, I believe the only way to find out is to have some test run, and then do my calculation correctly before going for full blast.