The Commerce Forum: ecommerce and ebusiness forums Welcome, Guest. Please login or register.
February 07, 2012, 08:54:04 PM
Home Help Search Login Register
News: Welcome to The Commerce Forum - ecommerce and ebusiness forums

+  The Commerce Forum
|-+  Ecommerce forums
| |-+  Marketing
| | |-+  Marketing Goals		 « previous next »
Pages: [1] Print
Author Topic: Marketing Goals  (Read 3791 times)
taiarain
Full Member
***
Posts: 106


View Profile
« on: July 29, 2006, 03:09:32 PM »
Do you have set goals when you begin a marketing campaign?

Taia
Logged
Pamil Visions
Jr. Member
**
Posts: 62



View Profile WWW
« Reply #1 on: July 29, 2006, 04:45:54 PM »
Sure we do. Why else should we begin a marketing campaign?
For example, next month my goal is to increase the customer base for one of my clients - a German LED luminaries manufacturer. The company has a new LED wall washer for architectural lighting. So I'll write a press release and send a newsletter. (opt in)

I am expecting at least 1000 new visitors each day after this campaign, or a minimum of 20 new online inquiries each day.
So... let's see.
Logged
taiarain
Full Member
***
Posts: 106


View Profile
« Reply #2 on: July 30, 2006, 03:42:58 PM »
Good luck. Let us know how it works out.

Taia
Logged
Pamil Visions
Jr. Member
**
Posts: 62



View Profile WWW
« Reply #3 on: August 16, 2006, 02:48:56 PM »
well... it did work - for two or three days. Then the traffic was decreased... The problem is the website. It's a mess. People don't really find it trustworthy. I suggested a re-design and the client embraced the idea. The company has great products, but a bad online marketing so far. Well... I'll change that! And a new, user friendly website is the right step.
Logged
taiarain
Full Member
***
Posts: 106


View Profile
« Reply #4 on: August 18, 2006, 05:22:56 PM »
That's a shame.

How long do you think it will be before the website redesign is complete.

Taia
Logged
Pamil Visions
Jr. Member
**
Posts: 62



View Profile WWW
« Reply #5 on: August 23, 2006, 06:00:33 PM »
The website - English version - is online now. Well... since Monday. I'd like to give you a link to see it, but it will look like advertising. Sad

Anyway, we've got great feedback since Monday. Clients are really happy with the layout, info, etc.
Logged
taiarain
Full Member
***
Posts: 106


View Profile
« Reply #6 on: August 25, 2006, 01:48:00 PM »
Excellent news. What other language(s) will the site be in?

Taia
Logged
Pamil Visions
Jr. Member
**
Posts: 62



View Profile WWW
« Reply #7 on: August 30, 2006, 12:51:46 PM »
German. I guess I'll have it online by Monday. It's featured on my website as "site of the month" .
The clients have great response already. Three very important inquires from big architecture design companies came in last week. I am really happy!
Logged
Melos
Newbie
*
Posts: 45


View Profile
« Reply #8 on: August 31, 2006, 01:50:35 PM »
Most of my marketing goals deal with what I intend to complete marketing-wise, not the expected return.  I have no way of knowing that beforehand really.  I do make daily goals of what I want to do to market my sites though.
Logged
Pages: [1] Print 
« previous next »
Jump to:  


Login with username, password and session length

Also see:
Marketing forums | Business forums

Office | Phones | Cameras | More | Commerce

Powered by MySQL Powered by PHP Powered by SMF 1.1 RC2 | SMF © 2001-2005, Lewis Media Valid XHTML 1.0! Valid CSS!